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What is the Baby Friendly Health Initiative in Ireland?

The Baby Friendly Hospital Initiative (BFHI) is a global campaign by the World Health Organisation and the United Nations Children's Fund (UNICEF) which recognises that implementing best practice in the maternity service is crucial to the success of programmes to promote breastfeeding.

The Baby Friendly Health Initiative in Ireland (BFHI) is active in Ireland for 19 years providing consistent evidenced-based information, capacity building, support, and monitoring of standards towards assisting health facilities to implement and sustain an environment that routinely provides breastfeeding supportive practices towards lifelong health and wellbeing. It also provides an independent external assessment process for health facilities seeking designation under the WHO/UNICEF Baby Friendly Hospital Initiative. These existing standards and monitoring process can be used as part of related performance indicators and systems. 

When the BFHI in Ireland began it was a part of the Health Promoting Hospitals programme. It is now an independent organisationand meeting the requirements of the charities regulatory authority. The title changed in Ireland in 2013 from Baby Friendly Hospital Initiative to Health initiative to allow for expansion of the effective programme to include the broader health service settings that might become part of the Initiative in the future. 

The BFHI in Ireland model has always been an inclusive model including the global baby-friendly practices as sustainable routine practice in all maternity units rather than situating designation as a Baby Friendly Hospital as an optional extra for a few maternity services. The Initiative is much broader than only promoting breastfeeding or increasing breastfeeding rates. Supporting mothers is about helping all mothers to feed their baby the way that they want to, and so that mothers do not have to stop breastfeeding when they want to continue. Practices of the BFHI include appropriately skilled staff, informed parental decisions through the provision of appropriate and accurate discussions, supportive labour and birth practices, early and continued mother-baby contact, and feeding skills, for all babies and their mothers regardless of feeding decisions. Many of the practices in the Initiative can directly link with other quality and health promotion programmes.

Download an Overview of the BFHI in Ireland

What hospitals say about the Baby Friendly Health Initiative in Ireland? 

A recent survey (March 2017) of directors of midwifery and clinical midwife specialists-breastfeeding across all 19 maternity units/hospitals found that the majority gave a rating of 90 or higher out of 100 for overall satisfaction with the Baby Friendly Health Initiative in Ireland (BFHI), with 88% rating all the services and supports from the BFHI in Ireland as very useful or useful. The full report including all the questions and responses, the Executive Summary and the response of the BFHI National Committee to the findings of the survey is available here.The Executive Summary of the survey report is here

Irelandís involvement with the global BFHI commenced in April 1998. 

All of the nineteen maternity units/hospitals participate in the Initiative (shown as a yellow dot on the map). 

Currently ten have been externally assessed as meeting the BFHI criteria (shown by name on the map). 

List of maternity units/hospitals.

map ireland BFHI names minus 1 Dec 2015.jpg (233976 bytes)

The Initiative was launched in 1991 and there are more than 20,000 hospitals/maternity units in 156 countries worldwide, including over 400 in Europe, that have been externally assessed and recognised as meeting the standards to be designated Baby Friendly. 

2016 was the 25th Anniversary of the beginning of the UNICEF/WHO Global Baby Friendly Initiative. As part of marking this anniversary countries were asked to submit a case study of the BFHI in their country. Read Ireland's case study here.

See our Programme Resources for more information on tools to assist with activities within the BFHI in Ireland.

How does BFH in Ireland function?

The Baby Friendly Health Initiative in Ireland aims to function with transparency, accountability and integrity.

What do the National Baby Friendly Hospital Initiative co-ordinator and the BFHI National Committee do? download


Protection and Complaints Policy

Congratulations to University Hospital Waterford awarded Baby Friendly designation June 2017

BFHI Ireland Annual Reports
Download here
2014 Download here
Download here
2012 Download here

The Baby Friendly Health Initiative in Ireland has signed up to the national Governance Code for organisations working in the Community, Voluntary & Charity sector in Ireland and are on the journey towards being fully compliant with the Governance Code. 

The Baby Friendly Health Initiative in Ireland has successfully fulfilled the requirements and passed all the stages to be a charitable organisation registered by the Charities Regulatory Authority  under the Charities Act 2009. Registered Charity Number (RCN): 20103323    http://charitiesregulatoryauthority.ie/

BFHI and the National Strategic Action Plan for Breastfeeding 2005-2010
How BFHI participation links to achieving the strategic objectives
        National Strategic Action Plan for Breastfeeding

Contact Information

The BFHI Coordinator, Dr Genevieve Becker, works part-time and is best contacted by email.  
Electronic mail contact@babyfriendly.ie Postal address
c/o Carmichael Centre, North Brunswick Street, Dublin 7,  D07 RHA8

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Copyright © 1999-2016 Baby Friendly Hospital Initiative in Ireland. Material on this site may be used for non-commercial purposes. Please credit BFHI Ireland. If you wish to translate any of this material, please contact to discuss as a translation may already exist.
Last modified: June 19, 2017